Frequently Asked Questions about Digital Marketing and SEO

Frequently Asked Questions

Below you will find some of our most frequently asked questions. We have listed some of our common queries and questions, but if you want to know more, please get in touch.


Why TAG Metrics?


Why should I trust you with my business?


It’s a very good question, why should you, you may have built years building your business or even your website and you need to find a business that won’t let you down!


TAG Metrics is built on some very strong principles from our directors, we believe that everything we do should be ethical, honest and any project we work on whether it is SEO, Social Media or Competitive Intelligence based should be completed as if it was for ourselves.


When a project is completed it goes through a quality assurance stage with one of our directors, they cast not only a technical eye over the project but also ensure that what we are delivering conforms to our core principles. Would we be happy being presented with this, does it meet all of the goals laid out, are we happy the work has been completed honestly and ethically? Only then is the work passed over to the client.


I have found a cheaper company, can you match them?


In a nutshell, no! We don’t say this to be rude, arrogant or to show off, but we are proud of our work, ethics, the content we deliver and the method of delivery. We know that sometimes the price is a driving factor for businesses and unfortunately if that is the case we may not be the company for you. Our solutions are priced fairly, based on the service you receive. We don’t accept every business that wants to work with us, we assess the basis of how we could add value to the business if we don’t feel we can do that we politely decline the offer. Our customers speak very highly of us and know that we are worth the investment, we form relationships so strong with our clients that they become part of the family.



Search Engine Optimisation


What do you do?


In simple terms a lot! We first assess your website and your requirements. We then from this create a proposal of how we feel we can improve your ranking, websites performance and meet your goals.


We do work on your website itself, along with offsite work to help increase your ranking for specific keywords. We will always work with you to set realistic expectations and help you achieve the results you want.


Can I rank for whatever I want?


To a degree, yes. If you have a brand new website and want to rank number one for the keyword “Adidas” then we would suggest you give that a little more thought. We will always work with you to set realistic expectations, whilst we wouldn’t advise the above target keyword due to how competitive it is.


We would be able to advise something that had the same desired effect and tapped into the same source of traffic for the demographic you require.



Competitive Intelligence


Is it legal?


Yes, of course, as we said before, one of our core values is honesty and that everything we do is ethical. We would never go against this. What our analysts do is take information that is publicly available, but hard to find, information that is scattered all over the internet and in places people may not realise they have left it. We use this data to form intelligence that becomes the foundation of our report. Added to this, context, meaning and suggestions we can provide you with intelligence that allows you to stay on top of your game, keep an eye on the competition and keep that competitive advantage.


Is it just businesses?


No, not at all. The strategies we make use of with our OSINT (Open Source Intelligence) work can be applied to individuals as well as businesses. We can work with you to ensure data isn’t being leaked through your employees, make you aware of what people are saying about your business online and find key people linked to organisations you weren’t aware of.



Social Media Management


Can I do this myself?


Yes of course, what we do with social media in the main isn’t a dark art that only we can do. You can set up your presence on Facebook, Twitter, Instagram, Pinterest, Snap Chat, etc, post to them all daily, deal with interactions, keep your audience engaged and turn these into leads all by yourself. Maybe you think you don’t need to be on all of the above so it’s not too big a job. The issue is social media changes daily. If you don’t keep abreast of it, and keep it up to date and fresh you will lose followers.


What we bring to the table is the ability to manage your social estate, automate tasks such as posting, engage with your audience and turn the engagement into deliverable leads, be that a purchase on your website or an enquiry for your service.


We take the stress away from social media management so that you can focus on running your business, the thing that you excel at and don’t have the time to be distracted from.


Do I need to be on social media?


Yes, 100%, it doesn’t matter what your business is, it needs a presence. The reason for this is the rest of the world is, it is now seen as a valid business method of communication and you are really missing out by not being there.


We also keep an eye on your business being mentioned. Let’s say there is a bad PR incident relating to your business, social media is the place it can quickly escalate. Through well-managed social media accounts, we can minimise impact, engage with those affected immediately and allow your business to be seen as someone who is reacting and sorting the incident fast, well and keeping people informed.